Deutsche Aligners
A dentist platform, lab portal and marketing site for a clear aligner company, built on one design system.
Context
Deutsche Aligners runs clear aligner treatment for dental practices, from the first scan to the final tray. We redesigned all three of their digital surfaces: the marketing site, the platform dentists use to submit and track cases, and the portal the dental lab works from.
The problem
Deutsche Aligners had built a strong clinical reputation, but their digital experience was working against them. Dentists struggled with a fragmented case submission workflow, the marketing site failed to convert visitors, and no design system tied any of it together.
- Cases filed by emailThe case management platform had no clear workflow structure. Dentists submitted scan files through email threads, which made case status nearly impossible to track, delayed aligner production and frustrated dental practices.
- Zero case visibilityTreatment progress was invisible to everyone outside the lab. Dentists and patients had no way to know whether a case was in review, in production or ready for delivery without calling the lab.
- A site that didn't convertThe marketing website had a high bounce rate and poor conversion. The copy, visuals and UX didn't communicate the clinical precision and premium quality Deutsche Aligners actually delivered.
- Three surfaces, no coherenceThe public website, the dentist platform and the dental lab portal each used a different design language, which confused people and undermined trust at every touchpoint.
- No structured file handoffManaging 3D scans, STL files and treatment plan attachments was entirely manual. Dentists had no structured upload flow, and the lab regularly received incomplete or incorrectly formatted case files.
- No design systemThere were no shared design standards or component library. Every new screen was built from scratch, so iteration was slow, inconsistency was inevitable and scaling the product across markets was nearly impossible.
How we approached it
- End-to-end discoveryWe mapped the full orthodontic workflow, from initial scan submission and 3D treatment planning through to aligner manufacturing and delivery, and found the friction points where dentists were losing time and patients were losing confidence.
- Dentist-first architectureWe restructured the platform's information architecture around how dentists work. Case stages became clear status categories, navigation was simplified, and high-priority actions surface at every step to reduce the load on busy practices.
- One system, three surfacesTo keep the marketing site, dentist platform and lab portal consistent, we built one design system: shared components, tokens and interaction patterns that let all three scale without fragmenting the brand.
The result
- 263% growth in Deutsche Aligners' user base within six months of launch.
- 87% drop in bounce rate over the same period.
The redesign didn’t just look better; it worked better.
We put dentists at the centre of every decision: mapping their real workflows, removing the friction that cost them time, and replacing it with clarity at every step. Deutsche Aligners had the clinical precision. We built the digital experience to match it.
Structure before style
Before any colour was applied or component built, we wireframed all three surfaces: the marketing site, the dentist platform and the lab portal. Low fidelity first, so every layout decision came from user flows, not aesthetics. Structure locked in, then style followed.
From skeleton to screen
With the structure validated, every screen went to full fidelity. The design system’s tokens, components and interaction patterns were applied across the dentist platform, the lab portal and the marketing site. Each screen was refined until function and form were inseparable, and every detail reflected the clinical precision Deutsche Aligners is known for.
